MEET DONNA

With over 20 years of hands-on experience in the luxury wellness sector, I bring both operational insight and strategic expertise to help spas thrive. My work spans across internationally recognised hospitality brands such as Belmond, InterContinental, and Langham, as well as bespoke spa environments in the Middle East.I founded DMJ Spa Consultancy to support both new and established spas in delivering exceptional guest experiences, increasing profitability, and building inspired, high-performing teams.Currently based in: Bali— Available for international consultancy

Experience

Throughout my career, I’ve held leadership roles in five-star spa environments and managed teams of therapists, receptionists, and wellness practitioners across multiple locations. My expertise includes:- Launching new spas from the ground up- Overseeing day-to-day operations in luxury hospitality- Crafting high-end treatment menus tailored to brand identity- Managing recruitment and training for spa teams- Collaborating with global skincare and wellness brands- Delivering consistently outstanding guest experiencesI understand the delicate balance between commercial success and holistic wellbeing—and I know how to build systems that honour both.

Global Work

From five-star city hotels to serene island resorts, Donna’s consultancy is rooted in a truly international career.She has led and supported spa operations in:London • Switzerland • Cambodia • Saudi Arabia • Bali
…and beyond.“Every region brings its own rhythm, culture, and expectations—and I love translating those into exceptional guest experiences.”
- Donna, Founder

Whether you're preparing to launch a new spa or seeking to elevate an existing one, I provide bespoke support tailored to your vision.

Services Offered

Pre-Opening Support
• Spa concept development
• Menu and treatment creation
• Brand partnerships and product sourcing
• Staff recruitment and onboarding
• Guest booking software implementation
• Soft opening coordinationOperational Excellence
• Independent spa audits
• Standard operating procedures (SOPs)
• Brand standards development
• Budget forecasting and cost control
• Comprehensive marketing strategy supportGrowth & Team Empowerment
• Staff training programs
• Signature treatment development
• Guest experience enhancement
• Coaching for spa managers and team leads
• Strategic growth planningAvailable for one-off consultations or long-term project support.